Future Business Leaders of America (FBLA) Advertising Practice test

The term describing the first contact a salesperson makes with a customer is known as the approach. This phase is crucial in the sales process as it sets the tone for the interaction and establishes a connection between the salesperson and the potential customer. The approach can involve various techniques, such as greeting the customer, assessing their needs, or establishing rapport, which helps in building trust and engaging the customer effectively.

Understanding this step's importance is essential for successful sales, as it directly influences how the customer perceives the salesperson and the product or service being offered. A well-executed approach can lead to a productive sales conversation and increase the likelihood of closing a deal.